The La Reserva de ¡Tierra! Project

Lavazza La Reserva de ¡Tierra! is the collection of sustainable quality blends especially for professional baristas. Each blend in the La Reserva de ¡Tierra! range contains coffee from areas and communities involved in social responsibility projects promoted and managed by the Lavazza Foundation. La Reserva de ¡Tierra! coffee is synonymous with excellence and sustainability throughout the supply chain: Rainforest Alliance Certified™ or certified organic, carefully selected and roasted with care to offer your customer a unique sustainable taste experience of coffee origins.

¡Tierra! is the name of the sustainability projects launched by the company in 2002, which benefit three communities of small-scale coffee farmers in Peru, Colombia and Honduras. Today, this has become a broader concept. The Lavazza Foundation manages sustainability initiatives (directly or in partnership with suppliers, international organisations and NGOs) on three continents in 17 countries, with 24 projects and more than 97,000 people benefiting.